The COVID-19 global pandemic shows no signs of slowing down, and it continues to rattle markets and industries around the world. When it comes to digital marketing, businesses have essentially had to rewrite their playbooks, in order to adapt and thrive in this climate.
Many of the standard digital marketing practices are out-of-touch in the era of COVID-19, and failure to adapt to these changes can be a death sentence. At least, that’s according to expert online marketer and entrepreneur Nimrod Santo.
This marketing guru knows it all when it comes to digital marketing, and now, he’s sharing five digital marketing trends to focus on during the COVID-19 pandemic.
- Interactive content is on the rise
We see this particularly in industries such as real estate, which have been greatly impacted by the ability for in-person meetings and showings due to social distancing. Interactive content, such as 360-degree videos, are rising in importance.
But interactive content is a wide term that can also be applied to some popular e-commerce practice, such as posts with an interactive shopping feature on social media.
- Social media shopping continues to rise in popularity
Shopping through social media was already an up-and-coming trend, rising in popularity over the past few years. But during COVID-19, we’re seeing an uptick in features that help consumers shop directly through social media.
These techniques include stoppable posts, social media discounts, and social media giveaways.
- Increased focus on useful digital content
The bar among consumers is very high for what they expect from their brands. It’s not enough to just offer an aesthetic social media feed, for example.
Consumers respond best when they’re deriving some sort of value or use from your content. This is leading to a rise in practices such as content marketing, for example.
- Increased value in fostering a community with customers
Brands are realizing that they have great potential to foster a community with their customers and create real relationships. These customers will be not only loyal to the brand but become advocates for it as well.
Because of this, brands and companies are putting in resources to create relationships with their customers, and are spending time interacting on social media, and following up with email surveys, for example.
- Smoothing out digital experiences across the board
Because of the reliance on the digital experience, companies and brands who are succeeding in this climate are ensuring their user experience is completely optimized and smooth across the board. It should be a walk in the park for your customers to achieve their goals with your company, and if they feel like they need to jump through hoops, they’re much more likely to walk.