During the coronavirus global pandemic, brands and companies have made big changes to the way they operate. Namely, they’ve had to make big changes to the way they speak to their consumers.
Many brands themselves have had to adapt to the new circumstances, and their customers are no different. We sat down with marketing expert Douglas James, who reviewed some of the best advertising campaigns launched during the 2020 pandemic.
Douglas, who has developed his own digital marketing course, has his thumb on the pulse of critical marketing techniques, and has an eye for who is ahead of the curve. He’s helped more than 1,500 entrepreneurs boost their internet presence with the help of digital marketing, and now, he’s weighing in on how brands are adapting to the 2020 pandemic.
Big focus on social media reach to engage with customers
According to Marketing Expert Douglas James, brands that have been savvy during the pandemic are using their social media channels to spearhead their engagement for advertising campaigns.
For example, many athletic wear companies have been hosting live workout classes on their social media channels, food brands have hosted cooking lessons, and artists have even been hosting painting classes. Brands that are ahead of the curve understand what their base wants from them and know how to leverage their social media channels to keep their customers engaged.
Businesses that want to survive COVID-19 must maintain consistent and relevant communication with customers throughout the pandemic. Here’s how to do it: https://steemit.com/marketing/@thedouglasjames/reaching-customers-best-digital-marketing-practices-during-the-covid-19-crisis
Brands are pivoting to meet needs
What do Subway, Dominoes, and Target all have in common? According to Douglas, they’re focusing on things which are vital to consumers right now, such as no-contact deliveries.
Dominoes has run a series of television ad campaigns showing off how they can place a pizza in your trunk, contact free. According to James, this means that these brands are listening to the concerns of their consumers and pivoting to meet their needs.
Then, customers feel like they can trust these brands, and that these brands are making it easy to continue using them.
Brands that are killing their advertising right now are also making sure to make either charity or community service part of their imaging. Right now, with all of the large issues going on in the world, a brand that is taking a back seat may be seen as insensitive and hoarding its resources.
Brands which are giving back to their community have two benefits: they get to actually help a cause, and they get an image boost. This leads to your customer base trusting you even more, and becoming your advocate, which can be a huge strength.
Douglas James is a serial entrepreneur who is an expert in digital marketing. After serving as a Navy Corpsman in 2014 on humanitarian missions, Douglas decided to dedicate his life’s work to helping others find financial freedom. To get to know more about Douglas James’ entrepreneurial journey, you can check out his recent interview with Entrepreneur.
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