Emails: once seen as a flash new thing, they are now the core (along with WhatApp messages) of communication in the digital age.
And so, it stands to reason that when you are looking to put together an advertising or marketing campaign, a part of it may involve emailing those who have signed up for your email list. But does this work with more real-life areas of businesses, like dentistry, for example?
In a word, yes! Email marketing is an effective dental marketing tool that can help dental surgeries connect with their patients, increase appointment bookings and promote their services. Whether you’re a new practice or an established one, by following the tips below, you will be able to create an effective email marketing campaign that will help your dental surgery to grow. Enjoy!
Segment your email list
It’s important to segment your email list based on different criteria, such as location, age, type of treatment, and more; this will allow you to tailor your email content to each group and increase engagement and click rates.
Personalise your emails
Personalising the emails you send can help increase open rates, engagement, and conversions. Start by addressing each recipient by name and try to include other relevant information like their last appointment date.
Offer valuable content
Don’t spam your patients! Your email campaigns should offer something of value to your patients; this could be in the form of educational content, tips on oral care, or special offers on treatments. Providing valuable content can help establish your practice as a trusted resource and encourage patients to book appointments.
Optimise your emails for mobiles
A large number of emails are viewed on mobile devices, so your emails must be optimised for mobile viewing; this means using a responsive design, making sure your emails are easily readable on a small screen, and using clear, concise language.
Use a clear call-to-action (CTA)
A simple and effective call-to-action is essential for all email campaigns; this can be in the form of a button or a hyperlink and should be placed in a prominent position within the email. Your CTA should be specific, actionable, and easy to follow and will usually be at either the end of the email or placed throughout it. If you are stuck on this, contact a marketing team for help.
Test and optimise
To ensure the success of your email campaigns, it’s important to regularly test and optimise your emails; this means testing different subject lines, email formats, and CTAs to see what works best. Regular testing will help you improve your open rates, click-through rates, and conversions over time; again, this is another benefit of hiring a marketing team, as they can do this for you.
Schedule your emails
Scheduling your emails can help you reach your patients at the most reasonable times. For example, sending a follow-up email a few days after a patient’s appointment can increase the chances of them booking another appointment or engaging with the email and asking for more information about the service mentioned within it.