Search engine optimization or dental SEO is crucial for effective dental marketing. Digital marketing specialists have described it as being “the backbone of a modern online marketing strategy for dental practices”.
So what does it mean? Dental SEO is a system of techniques and strategies that you can implement in your digital marketing system to help you gain a strong position on Google’s search engine results pages or SERPs. The higher position you hold in the SERP will give potential patients more confidence in you and encourage them to click on your link to find out more about you. The more visitors you have on your website and the longer they spend browsing your website helps Google recognise that you are a trustworthy and credible website and in turn helps boost your position in the list.
The aim of dental SEO is to keep your website climbing the list until you have reached a top position in the organic search results. This is very important because 90% of people using Google to carry out their online searches only take into consideration the first page of the search results, whilst over 70% of these people will only click on the first five websites on the list. If you are not one of the top five, then it will be difficult to gain recognition, and if you are not on the first page, then your website may as well be non-existent.
Advantages of Dental SEO
By achieving and maintaining a strong position on the SERP, you will be able to attract the attention of a wider audience, especially prospective patients who are searching for the treatments and procedures that you have to offer rather than you having to reach out to them. The more visitors you have to your website, the greater the chance is of converting these visitors into patients at your dental practice. The business lifespan of a dental patient is significantly longer than other businesses therefore each prospective patient is important and can make a difference to your business.
By speaking to a digital dental marketing team, you will be able to delegate your marketing needs into more experienced hands, unless you have a dedicated member of staff for marketing your dental practice. This is necessary because maintaining your online presence frequently and effectively is a time-consuming process and requires knowledge of current trends in digital marketing as well as the ever-evolving systems in information technology. If you allow a digital marketing team to take care of this for you, you will be able to focus on more important things like looking after your patients’ dental needs.
With patient-value and patient longevity being significantly higher than other healthcare services, you will find that dental SEO brings you excellent returns of investment than other marketing strategies. Once in place, you do not have to pay for dental SEO; it will continue to work for you 24 hours a day and 7 days a week for many years to come. Speak to a digital dental marketing team today and watch your dental practice thrive.