Choosing student ambassadors to represent your brand and promote your business on campuses is an excellent idea. Instead of getting models who aren’t necessarily believers in your products, you choose real people. They are relatable, especially since they walk around with other students. They are also inspiring individuals whom others look up to.
It’s not enough though to rely on the qualities of these ambassadors to boost your brand. You also need to help them become better ambassadors with these tips.
Offer personality development workshops
These ambassadors already have a great personality, but there’s still a way for them to be better. For instance, they might be inspiring to other students because of their excellence in sports. They might not do well when interacting with students outside their circle. The workshop will give them the necessary tools to be more interesting.
Orient them about your business
It’s difficult for them to be ambassadors if they know nothing about what you offer. It helps that you orient them about your company and tell them the values that you believe in. If they receive enquiries from other students, they will know what to say. They will also use appropriate words in line with your company’s objectives.
Give them the right materials
If people want to know more about your business, these ambassadors will have a hard time explaining everything. Therefore, you need to give them posters, flyers and brochures so that they can hand them out to students. They will find more information online through your main website or social media accounts.
Give them cool shirts
It would be great if these ambassadors are wearing cool shirts that depict the name or logo of your business. Even if they don’t speak with anyone, they are already advertising your brand. The other students will at least notice what they wore and eventually search for it online. You can consider t-shirt printing in Glasgow if you need these shirts now.
Remind them about what they can’t do
These ambassadors are inspiring because of their personality, skills and achievements. If they have a positive reputation, and they represent your brand, it extends to your company. People will also view you through the same lens. However, if they do something terrible, your business will be on the line. Everyone will think that you condone such behaviour. Therefore, it’s crucial for you to remind these ambassadors that they need to carry themselves well. They can’t allow themselves to do terrible things because it will adversely affect how others think of your company.
You need to support these ambassadors once you decide to use them to boost your business. You can’t tell them to do the job and leave them to fend for themselves. They need you to be there, but not to an extent where you start to be annoying. You can guide in a friendly and caring manner. If they succeed as ambassadors, your popularity will also skyrocket.
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