Attracting new patients is very important for the success of your dental practice. Traditional dental marketing techniques, such as word of mouth referrals and flyers through the door, are no longer so powerful as more and more people look online for the answers to their dental needs. Studies show that more than 70% of patients research their healthcare provider online, including the dentist. Most will look at your website whilst others will look for patient-generated reviews. Digital dental marketing is the most productive way forward. To make sure that you have a digital dental marketing strategy in place you need to speak to a specialist marketing team who can take care of this on your behalf.
Google My Business
To begin with you need an updated and optimised Google My Business page. Google My Business is essential for all businesses small or large. Google My Business is a free tool from Google that helps dentists and other businesses to manage their online presence. Google My Business helps put your dental practice on the map of the local area. You will need to include all your contact information including your opening times and emergency contact details. You can list all the treatments and procedures that you have to offer including your areas of speciality. On your Google My Business page you can also include pictures and videos of the dental practice and you can include a link to your website, so patients can visit the website and find out everything else they need to know about you. Google reviews are also a part of this system and the more reviews that you are able to collect the more you will be able to increase trust and credibility.
Next you need a modern and updated dental website. First impressions are very important and if your website is outdated then you will not be able to attract new patients. A dental website is the key to successful digital marketing. This website needs to be engaging and interactive as it is a direct reflection of your business. If your website is poorly designed or difficult to navigate most patients will look elsewhere.
The website itself needs to be full of interesting and educational content broken up with pictures, photographs and videos. A blog section is also important in this modern era. Blogs help increase your online presence significantly. Patients are actively searching online for answers to their dental queries and if your blogs are able to answer their questions then they will be more inclined to visit your dental practice than the other dental practices in the area. By reading your blogs patients will be better informed about their dental health and the options that are available for them and, therefore, further encouraged to visit you in person.
To find out more information you need to speak to a digital dental marketing team. Whether or not you already have a dental website or you need a digital marketing campaign for a new dental practice, let your digital marketing team take care of the marketing on your behalf, whilst you look after your patients’ dental needs.