Social media use is commonplace everywhere in the world. As of 2017, there are 39 million social media users in the UK. This number is estimated to go up to 42 million. This number is equivalent to 58% social media reach with Facebook taking the top spot in the share. What’s interesting about social media is that it caters to a wide range of age brackets, which means that every business is likely going to reach their target market more effectively through these channels.
Most businesses today invest heavily in social media marketing. It is not only because social media is popular across all age levels, but there are other compelling reasons why every business needs social media marketing.
Bolster brand recognition
Users of social media rely on the internet for convenience when searching for products and services they want to buy. As such, an active social media presence brings potential customers closer. Through social media, customers can get a glimpse of your company and have an easy point of contact in case they have enquiries about purchasing products or certain services. Social media is a faster tool to increase brand recognition. Even well-known companies take advantage of the speed of information sharing and dissemination through social media channels.
Optimise search engine visibility
Experienced digital marketing experts like Digital Agency Sheffield understand the importance of search engine optimisation. Search engines like Google prioritise social media pages when you search for a company. If you search your company name, for example, all your social media accounts will appear first on the page. Thus, social media is an effective way to gain exposure and attract organic traffic to your website.
Higher website sales and conversions
Social media increases brand loyalty more than any other form of advertising. Users of social media platforms can follow and share posts from your social media page which also increases conversions. With little effort on your part, followers of your page will take it upon themselves to influence their friends and own followers regarding the product and services you offer.
To ensure that these likes, shares and follows convert into actual sales, you can also use your social media presence to follow-up and interact with potential customers.
Diversify your marketing portfolio
If you want to remain competitive and stay ahead of other similar businesses, you need to diversify your marketing strategies. It is not wise to rely on one strategy alone. Since technology continues to evolve, some marketing strategies which used to bring in results may eventually become outdated. For example, about a decade ago email marketing used to be big. Nowadays, sophisticated spam filters make it harder for companies to reach their target audience through this medium.
No marketing strategy is safe from the effects of technological advancements. While social media marketing is still hot, you should take advantage of its full potential. With the changing times and the evolving advertising landscape, who knows what’s in store in the coming years when it comes to marketing strategies and tools.